A social plan with one job: make Mama Canela the place people choose the moment they pick up their phone hungry, any night of the week. Crafted, never sloppy. Local first, then beyond. All in, one honest number.
This is not a template. Every line below answers something you told us on June 11. Read the left, then the right.
SYNHERGY is a multiple-award-winning marketing and tech agency. We have built social for neighborhood favorites and for the rooms where the celebrities sit. We know exactly where Mama Canela lands, and how to get it there.
We have run social and paid media for serious restaurants, from family rooms to destination dining in the LA Design District, and managed millions in Meta spend. That muscle, brought to a neighborhood budget, without the neighborhood-budget look.
One retainer. Content, community, and in-house capture on the same check. Everything here is included. Nothing here is billed twice.
Instagram, Facebook, TikTok. The three that matter for you right now. YouTube and pre-roll wait until the food vibe is emerging. We agreed on that.
Steady, not frantic. Two shoot days a month stock enough material to post three times a week, every week. Consistent enough to build a habit, light enough to respect a startup budget.
3 to 5 business days standard. Two rounds of revisions per reel included. Most do not need them.
This is social-native content: point and shoot capture, lightly and tastefully edited, made to feel real and at home in the feed. It is not a cinematic, overproduced shoot, and it does not need to be. The native look is what actually performs, and it is the smartest place to put a launch budget. Polished, never glossy. Crafted, never sloppy. The kind of content people stop for instead of scroll past.
You bring the ideas and the calendar instinct. We bring the craft and the consistency. Here is the loop, every two weeks.
Our hours are Monday to Friday, 9 to 5 PT. We can schedule weekend posts when a launch moment calls for it.
Because we plan before we shoot, we are never reshooting work nobody wanted. You oversee. We drive. You focus on running the restaurant.
Your first boosted reel beat the competitor across the street in two days. That was a glimpse. Here is the system: take a reel we shot, put media behind it, target families and food lovers across Glendora and nearby. One spend, three jobs.
Reach families across Glendora, Pasadena, and the wider San Gabriel Valley who do not know you yet.
A click to collect form grows the FREE QUESO list you own, not the followers an algorithm rents you.
The food and the room on screen. People do not just hear about you, they get hungry for you.
You were quoted $375 for one influencer post. Here is the same $375, run two ways. This is the math behind our recommendation to hold on paid influencers for now.
| The $375 question | One influencer post | $375 in Meta ads you control |
|---|---|---|
| Who sees it | Their audience, often unverified | Families and food lovers you choose, in your exact area |
| Control | None, one and done | Full: audience, creative, timing |
| Data | Take their word for it | Every impression, click, and email tracked |
| What you keep | A single post | Emails you own, plus a reusable ad |
| Headache | Celebrity treatment, coordination | None |
Put the money into ads you control now. Revisit influencers later, when a stronger feed attracts the genuinely good ones on its own. A sharp one or two then beats a costly influencer night now.
Your ad spend is your money. It goes straight to Meta on your card, zero markup from us. The numbers below come from current 2026 benchmarks for local restaurants, one of the most cost-efficient categories on the platform.
Local geo-targeted reach · estimated monthly people reached
Directional estimates at a blended local reach CPM near $8 and a food and beverage cost per click near $0.60 to $0.80. Actual results depend on creative and targeting. Source: aggregated 2026 Meta benchmark reporting.
Start at $300 to $500 a month on Meta, the range you floated and the range the data supports. Step up to $750 for July only to push the grand opening. All of this spend is managed inside your $3,500 retainer at no extra fee, up to $600 a month combined.
TikTok is cheaper per impression than Meta, often 25 to 40 percent lower on reach. That is real. But TikTok enforces hard spending minimums of $50 a day at the campaign level, which pushes a credible test toward $500 to $750 a month before it can learn properly.
So here is the smart sequence. TikTok stays organic and included in your content now. Paid TikTok becomes Phase 2, a $500 to $750 monthly test, once Meta is proven and you have appetite to scale. We do not spread a startup budget too thin to work.
| Platform | 2026 reach CPM | Min to run well | Our call for launch |
|---|---|---|---|
| Meta (IG + FB) | ~$6 to $8 | ~$10/day | Lead here now |
| TikTok (paid) | ~$4 to $9 | $50/day floor | Phase 2 |
Your retainer covers the drumbeat. Launch week is a once-ever moment that earns dedicated coverage, scoped as add-on days you approve in advance. Green is inside your $3,500. Gold is an approved add-on.
What a startup needs most from an agency is a budget that behaves. Here is exactly what lives inside your flat $3,500, and what stays optional, approved one item at a time, only if you want it.
Each is scoped, priced, and approved on its own. Order what the moment calls for, skip what it does not. Nothing here runs without your yes.
Add-ons are quoted and approved in advance. You decide month to month. We never bill an add-on you did not ask for.
None of this is in scope today, and none of it is needed to start. It is the runway, here so you can see it, scoped separately when the restaurant is ready and the appetite is there. SYNHERGY is full-service marketing and tech, so you never have to hire a second agency to grow.
Welcome flows and flash-deal broadcasts to the list you are already building. Slow and steady, exactly as you asked.
Reward the repeat regulars that a community like Glendora delivers. A tech build, when the time is right.
Turn the demand the content creates into orders, built into your own site.
Geo-targeted pre-roll in front of the foodie content people already want to watch. For later, not now.
When combined ad spend grows past $600 a month, we scale the management with it. Still no percentage of your spend.
When franchising is real, the brand system and the audience we build now travel with you.
Clear, honest, and easy to take to the owners.
Three-month minimum to give the work time to land. Month to month after, with 30 days notice from either side.
Everything we deliver is yours to use across your channels in perpetuity. Paid usage included for the life of the engagement.
Other agencies skim a percentage of your ad spend. We never do. Your $375 ad budget buys $375 of ad reach.
You are already doing the hard part. You are opening a restaurant. Our only job is to make sure that when someone in the San Gabriel Valley reaches for their phone hungry, any night of the week, Mama Canela is the name they land on. When you are ready, just say the word. Here is the pace once you do.